Social media is one of the most important platforms in the Web. It is a large global community – a macrocosm of people and ideas – where everyone can gather and share almost everything. Businesses even have different social media marketing strategies that are developed every now and then. It’s undeniable now that social media is a very important part of any start-up business. Are you planning to start your own business now? In that case, it will be helpful to check out the top social media trends for this year.
Advocacies and Humanism Efforts
Every day, millions of things and events are occurring in the social media. Facebook alone has millions of pages dedicated for a certain cause or issue. Advocacy are also important parts of social media and they are being tapped by strategic business owners. If your business is connected to an advocacy or helpful cause, there’s a big tendency that people will start visiting your page. You should consider this as one of your strategies. Determine which issue is the hottest right now, and share your business solutions.
The Rise of Greater Interaction
Today, clients love to interact with almost anything in social media—your business included. This is a positive thing since you can always maintain a firm communication bridge between your business and the clients. You just need to make your page or ‘business area’ highly interactive. Make sure that you respond to clients’ questions and comments as early as possible. Other businesses have included small games and applications in their pages, thus increasing visibility.
Creative Video Marketing
For many years, videos have been extensive parts of digital marketing. Through these videos, marketers maintain frequent connection with hundreds of clients. Now, clients just don’t pick any videos they want and watch it for more than ten minutes. In just one or two minutes, you should be able to deliver your message. This process is now attainable because you can make short videos with different apps that you can download. Your smart phone is essential now more than ever.
By using all of these trends in a proper strategy, you can now have a better chance penetrating the market. Be prepared, though—the battle will be tough.